-> Delivering different content or ads to people based on their geographic location.
-> With the smartphone wave, hypertargeting & personalization through DOOH is now a reality.
-> With advancements in the art and science of pixels, every year an array of new screens come alive.
-> Lifestyle upgrades along with higher spending powers have seen DOOH prevail effectively in state-of-art airports, malls, multiplexes, theme parks, parking lots, hotels & so many others – DOOH is all around us.
-> But the most obvious immediate opportunity is using mobile phones as sensors & devices that can interact in real-time with DOOH screens.