Brand Research & Brand Strategy, Integrated Marketing

Digital OOH

Why DIGITAL OOH (DOOH) Media ?
  • -> Delivering different content or ads to people based on their geographic location.
  • -> With the smartphone wave, hypertargeting & personalization through DOOH is now a reality.
  • -> With advancements in the art and science of pixels, every year an array of new screens come alive.
  • -> Lifestyle upgrades along with higher spending powers have seen DOOH prevail effectively in state-of-art airports, malls, multiplexes, theme parks, parking lots, hotels & so many others – DOOH is all around us.
  • -> But the most obvious immediate opportunity is using mobile phones as sensors & devices that can interact in real-time with DOOH screens.
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